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Guest StevenFal   

Guest StevenFal
Kirjoitettu

Deep below the surface of the ground in one of the driest parts of the country, there is a looming problem: The water is running out — but not the kind that fills lakes, streams and reservoirs.
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The amount of groundwater that has been pumped out of the Colorado River Basin since 2003 is enough to fill Lake Mead, researchers report in a study published earlier this week. Most of that water was used to irrigate fields of alfalfa and vegetables grown in the desert Southwest.

No one knows exactly how much is left, but the study, published in the journal Geophysical Research Letters, shows an alarming rate of withdrawal of a vital water source for a region that could also see its supply of Colorado River water shrink.

“We’re using it faster and faster,” said Jay Famiglietti, an Arizona State University professor and the study’s senior author.

In the past two decades, groundwater basins – or large, underground aquifers – lost more than twice the amount of water that was taken out of major surface reservoirs, Famiglietti’s team found, like Mead and Lake Powell, which themselves have seen water levels crash.

The Arizona State University research team measured more than two decades of NASA satellite observations and used land modeling to trace how groundwater tables in the Colorado River basin were dwindling. The team focused mostly on Arizona, a state that is particularly vulnerable to future cutbacks on the Colorado River.
Groundwater makes up about 35% of the total water supply for Arizona, said Sarah Porter, director of the Kyl Center for Water Policy at Arizona State University, who was not directly involved in the study.

The study found groundwater tables in the Lower Colorado River basin, and Arizona in particular, have declined significantly in the last decade. The problem is especially pronounced in Arizona’s rural areas, many of which don’t have groundwater regulations, and little backup supply from rivers. With wells in rural Arizona increasingly running dry, farmers and homeowners now drill thousands of feet into the ground to access water.

Scientists don’t know exactly how much groundwater is left in Arizona, Famiglietti added, but the signs are troubling.

“We have seen dry stream beds for decades,” he said. “That’s an indication that the connection between groundwater and rivers has been lost.”

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Guest Dnrtsns   

Guest Dnrtsns
Kirjoitettu

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Guest JuniorBum   

Guest JuniorBum
Kirjoitettu

https://travistcwh308.trexgame.net/how-content-marketing-supports-b2b-lead-generation-services


Let me be blunt: most B2B lead generation advice you see online is outdated, shallow, or just plain wrong. After three decades in marketing, I’ve seen every trick in the book—but only a few actually drive qualified B2B leads consistently.

Here’s the truth: lead generation isn’t about chasing every channel. It’s about targeting decision-makers where they already spend their time. That’s why I swear by a mix of intent-based content marketing, strategic LinkedIn outreach, and high-converting landing pages. These aren't just buzzwords—they’re your three-pillar foundation.

If you’re not using SEO-optimized lead magnets (yes, those still work when done right), personalized email campaigns, and data-enriched prospecting, you’re leaving serious money on the table.

I regularly advise companies to align their content strategy with their ideal customer profile (ICP). Why? Because when you speak directly to your buyer’s pain points—using terms they search for, like B2B demand generation, inbound leads, and lead nurturing workflows—you instantly build trust and relevance.

The best part? These tactics scale. Whether you're a startup founder or a VP of Marketing at a $50M firm, mastering these basics lets you predictably grow your pipeline.

Want to dive deeper into these tactics? The blog breaks it all down, with templates, tools, and real-world examples. Don’t just generate leads—generate the right ones.

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