Struggling to attract email subscribers

[Guest jalann]

Hello, I run email campaigns, but lately I've noticed a big drop in engagement. Open rates are fine, but clicks and replies have dropped significantly. I'm not sure if it's my content, timing, or maybe I'm just not engaging anymore. What strategies help you keep subscribers actively engaged?

[Guest bespato]

I had the same problem: engagement was dropping even though my list was growing. What changed my situation was moving away from generic newsletters to something more targeted and personal. I found this article very helpful: https://flowium.com/blog/personalized-email-marketing/. It outlines practical steps such as dynamic content blocks, behavior-based triggers, and using past purchase data to shape messages. Once I personalized the newsletter based on user behavior (not just names), click-throughs increased noticeably, and I even got responses from people who had never participated in the newsletter before.

[Guest johninator]

Try running small surveys or quick yes/no questions within emails. This will lower the barrier to engagement and give you fresh data to personalize your content even more. It will also show your audience that their opinion matters. It's a subtle way to re-engage without being too intrusive.